Exony, a world leader in customer contact data and control software, enables organizations to get all the IT benefits of contact center consolidation and centralization – while also enhancing local business control and data insight. Exony’s end-user customers included Lloyds TSB, Tesco, Microsoft, Vodafone, NTL, Transport for London, Centrica and Accenture. Exony’s products also enabled service providers such as British Telecom, Cable & Wireless and Bell Canada to deliver a scalable, multi-tenanted contact center solution to many clients using Cisco’s contact center products.
Vie Carratt executed a content marketing plan for Exony which included the creation of high frequency, compelling articles on a variety of topics to ensure that Exony was better able to express interesting and topical opinions in the market continuously. Exony distributed the content through the website, blogs, newsletters and other marketing material.
We helped Exony to raise its profile in the market during the period when the company was in discussion with multiple potential buyers. On 6 August 2014 Exony became part of eGain with the intention of delivering omnichannel solutions for customer service covering both web and contact center based interactions. Vie Carratt worked with Exony for a year before the sale providing content marketing and advice.
| Simon Bunegar, VP Marketing Exony:
“We worked with Vie Carratt for over a year and was very pleased with the results. They understood our market and came up with both relevant and valuable ideas. It’s not easy to maintain a high frequency production schedule but they achieved it!.” |