Exony, a world leader in customer contact data and control software, enables organizations to get all the IT benefits of contact center consolidation and centralization – while also enhancing local business control and data insight. Exony’s end-user customers include Lloyds TSB, Tesco, Microsoft, Vodafone, NTL, Transport for London, Centrica and Accenture. Exony’s products also enable service providers such as British Telecom, Cable & Wireless and Bell Canada to deliver a scalable, multi-tenanted contact center solution to many clients using Cisco’s contact center products.
Vie Carratt is executing a content marketing plan for Exony which includes the creation of high frequency, compelling articles on a variety of topics to ensure that Exony is better able to express interesting and topical opinions in the market continuously. Exony will distribute the content through the website, blogs, newsletters and other marketing material.
Simon Bunegar, VP Marketing Exony comments:
“We have been working with Vie Carratt for over three months now and I am certainly pleased with the results. They understand our market and have come up with both relevant and valuable ideas. It’s not easy to maintain a high frequency production schedule but they are achieving it! We have exciting times ahead at Exony and I am delighted to work with Vie Carratt.”
Tania Vie, Director of Vie Carratt says:
“Traditional marketing media are less and less relevant and online, content based, marketing campaigns are proving far more effective at generating new business and increasing brand visibility. We enjoy creating interesting content about the business topics relevant to Exony’s market and we look for ideas which are potentially valuable to Exony’s customers and provide reasons to engage with Exony.” Read more about the need of content marketing here.
Posted on October 25, 2013 by admin