+ We refine your market position and build
brand awareness
From board level advice to specific communication and marketing programs to raise your profile
Our wide range of services creates awareness of your investment case with analysts, investors and potential buyers. We also support the CEO by creating relationships with those audiences enabling him/her to communicate more effectively. In addition, we create smart PR campaigns to reach your audiences and generate leads using social media, digital and traditional PR.
We work on a project basis, and we make sure we deliver and exceed your expectations so you want to continue working with us.
- Strategy Development
We conduct in depth market research to understand how you and your market opportunity are perceived. Sometimes we may suggest trying to define a new submarket, in other cases we may propose focusing on the capabilities of your business which can be used to build a long lasting competitive advantage.
We implement the agreed strategy by defining marketing communications programs for the CEO and board that can range from social media to analyst relations with emphasis on creating long term equity value. After we have completed a strategy project, we often continue to give ad hoc management advice to the executive team.
- Analyst & Media Relations
Over 70% of the Fortune 1000 firms and many smaller firms leverages analyst insight when buying technology solutions, validating their strategy and acquiring promising technology vendors. Industry analysts play a crucial role in the technology industry, influencing not only purchasing decisions but also vendor strategies and the media landscape.
Properly interacting with the right analyst at the right time you can ensure that your company is on the analysts’ radar and gets the attention and recognition it deserves. We understand the analysts’ world and advise our clients how to reach the most relevant analysts and what to communicate.
We develop and manage a comprehensive AR program including AR training, organising calls, preparing the key materials/messages to share with the analysts and following up rapidly.
We identify the main sites which can be a source of traffic for you and establish a relationship with key influencers in your sector. In some cases and depending on the country/market you want to focus/expand, we also undertake a more traditional media relations programme based on press releases, media conferences and face to face meetings with journalists/influencers.
- Content Marketing
The content you share is more important than ever. That is why we plan, create and promote it using a structured approach that gives you a joined-up strategy while ensuring a more efficient use of content across multiple channels.
High-quality blogs, e-books, whitepapers, newsletters, bylined articles, and trend reports increase awareness of your brand and drive generation of qualified leads. We use content to create opportunities to boost your equity value in front of your business contacts, and to increase inbound traffic through original, insightful pieces drafted by our expert content team.
- Coaching
The main services we offer are based on assisting entrepreneurs in their start-up and growth phase. We offer timely advice on funding options including EIS & SEIS, support on fund raising, introduction to potential investors, competitive analysis, business plan and investor deck review.
But most importantly, we offer you guidance by sharing our experience and knowledge. We have experienced the highs and lows of running a business so we are in the perfect position to act as a coach on your way to success.
- Digital & Social
Our digital services include strategy and analysis, content marketing and social and community management. We use Social Media Management platforms to help our clients manage their social media presence and respond promply when necessary.