Social media management platform Falcon Social announced on Monday 19 August that it raised €6m of Series A equity financing from Munich based Target Partners and existing shareholder Northcap Partners.
Falcon Social is a SaaS platform which allows users in departments as diverse as HR, Operations, Customer Service and Marketing to Create, Launch, Share and Measure social media campaigns. Falcon enables teams working in different functional areas within HQ, in local operating companies or dealerships and in supporting agencies, to collaborate to ensure a consistent consumer experience across the different social media types.
Enterprise customers are looking for integrated suites which can meet a high proportion of their needs to publish and monitor social media campaigns. Many suites from the larger vendors are the result of acquisitions but Falcon was designed and built as an integrated platform from the beginning.
David Carratt, board member at Falcon Social, was quoted by TechCrunch commenting on Falcon’s great visuals:
| «The Facebook generation is doing social media marketing, and they won’t tolerate old tools. They want something that is integrated but is a great looking product.” |
Falcon Social has been a client of Vie Carratt since September 2012 and we have assisted them with market positioning and analyst & media relations. We look forward to helping them to accelerate their equity value.
Posted on September 12, 2013