Mosaicoon is a leading provider of viral video distribution services to enable major European consumer brands to engage with online audiences. Mosaicoon has been recognised by many awards including most recently the 45th edition of the Key Award in Milan for its video promoting the Samsung Galaxy S4 Active (videos of the award and the winning video are here (http://bit.ly/1fMtZTp).
We were chosen to help define a few possible future market positions for Mosaicoon and to evaluate its expansion and funding plans. This was based on both our understanding of the market and investment knowledge. Video is the medium of choice to connect emotionally with consumers and Mosaicoon is exploring how this might be used to create deep social engagement in innovative ways. We worked closely with the Mosaicoon’s founder, Ugo Parodi Giusino and other members of the management team.
Mosaicoon has a huge advantage in understanding how viral videos work in cinematographic terms from the initialcreative idea through to distribution and the measurement of consumer response. By working with Vie Carratt, Mosaicoon has recognised it has a wide range of choices about how to use its advantage to create long term, profitable business.
Following our work, Ugo was delighted with the innovative ideas which we presented and was surprised by our detailed knowledge of the marketing industry, social media markets and our practical knowledge of how to communicate this effectively to investors and the other key influencers of long term, equity value. We look forward to working with Mosaicoon in the future as it continues on its high growth trajectory.
Posted on January 9, 2014