David Carratt, took part on Thursday 18 September in the Marea Meeting organized by one of our clients, Mosaicoon, in Mondello. The Marea Meeting turned out to be one of the “must attend” events drawing leaders of digital marketing from major Italian consumer brands.
David took part in the introductory panel session and talked about the need to dramatically increase the quantity of digital video and lower the “time to produce” by using co-creation, crowdsourcing and digital actors. Video can only be an effective medium to create engagement with consumers on social media if the “time to produce” can be reduced to days and hours.