Engaging children in sports
Children need physical activity every day. Exercise leads to improved physical and emotional health. It has been proved that sport contributes to higher grades and …
Categoría: INSIGHTS
Be an entrepreneur to change the world of sports
The world of sports is undergoing a revolution in how people play, watch and enjoy their favourite activities. This creates many opportunities for entrepreneurs …
Do good, do right: The impact of social responsability in sports
As corporations become more socially responsible, the sports community are pushed to do even more. Undoubtedly, the current pandemic has offered a wide range of …
Competition in the sports technology game is here to stay
Technology is changing the world of sport in many ways and its use is growing rapidly. It contributes to athletes’ training and performance on …
Evaluate social media’s potential or risk losing out to competitors
Today’s customers are learning and talking about products and services via social media. Through interactive conversations, social media offers huge potential for sharing …
Now is the time to reflect on social purpose
There is growing recognition that without social purpose a company can’t achieve its true potential. For genuine impact, social purpose must be grounded in reality …
How to prepare for fundraising
Successfully raising capital is all about researching potential investors and organizing the materials to support your pitch before seeking out an investor who gets your …
Vision inspires great companies
When we talk to startups about what they do, we often find that they don’t have a well-defined vision. Spelling out how the world would …
The art of storytelling and post-truth marketing
The proliferation of digital publishing tools has made it possible for businesses to share messages with audiences across the globe. It also means customers spend …