Entrepreneurs & investors might be unaware that during their initial meetings, they are actually telling each other a story, or trope. After many years of experience, we know a successful initial meeting depends on whether each partner recognizes, understands and approves of the others’ business trope.
If you don’t know it, a trope is a device used in literature and media. It provides a pattern that a story follows, like ‘good versus evil’. Tropes automatically generate recognition in audiences, or investors; they think they know how the story goes, and how it ends.
Watch this video to know more about the Seven Tropes we have recognised.
You may also want to see our infographic and read more about each Trope in our Insights page.