MytripleA, the fastest growing crowdlending platform in Spain, provides business loans to companies with funds raised from private and institutional investors. The platform started operations in April 2015 and since then has made 143 loans to Spanish SMEs for over 4 million euros of loan value.
Vie Carratt is providing advisory services to help MytripleA to increase its awareness amongst investors, target media, analysts and eventually potential buyers of the business. We started supporting them with the LendIt event that took place in London in October 2015 which resulted in meetings with potential investors and key target online media such as The Marketing Eye, P2PBanking and AltFi.com. As a result of these meetings, MyTripleA has maintained a close relationship with the relevant journalists and bloggers and has been mentioned in several news/blog posts.
Media Relations
This June, the Spanish Securities Exchange Commission (CNMV, Spain’s financial regulator) authorized MytripleA as a Platform for Participatory Financing, the formal name for a crowdlending platform. Vie Carratt produced the press release in English and distributed it to key target media.
Content Marketing
In parallel, since we started working with MyTripleA, we have executed a content marketing plan which includes the creation of thought leadership articles to enable Sergio Anton, MytripleA’s founder, to express interesting and topical opinions in the market. MytripleA distributes its content through its website and the quarterly newsletters it sends to its business contacts.
The communications challenge for MytripleA is to differentiate itself from other lending platforms by emphasizing its quality in terms of low credit risk, simplicity of the loan application process and efficient customer service. MytripleA can also highlight that it is the first and only crowdlending platform to have both of the two regulatory authorizations required to operate in Spain.
Adhoc Management Advice
In parallel, our director David Carratt is working with the management team to refine the business plan and to introduce potential investors.
|
Sergio Anton, Founder & CEO of MytripleA: “Vie Carratt is helping the development of MytripleA through their ability to understand the scale of our business opportunity, the technology we use and also the challenges that we face. Although we are based in Spain, they are playing a key role in getting our name out to international media and potential investors” |