Worldsensing is a market leader in Internet of Things (IoT) solutions. The company has built on its expertise in low-power wireless sensing networks and has created comprehensive vertical solutions in sectors where IoT is making a measurable impact. The company focuses on two key markets: geotechnical measurement and smart parking applications.
Vie Carratt worked closely with the Worldsensing’s executive team to understand the previous positioning and to identify the key market opportunities for Worldsensing. As part of the work, Vie Carratt completed a detailed analysis of the companies using a similar language to Worldsensing. We also conducted several customer calls to validate the most important messages that Worldsensing needs to communicate. Finally, we recommended the key messages to be emphasized in an update to the web site.
David Deprez, CFO and Head of Business Development of WorldSensing:
“I am very pleased with the work done so far by Vie Carratt. They work as an extension of our company and I know they are available to provide on-going advice to help guide our rapid global growth plan in such an interesting market. They combine deep knowledge of our market with the ability to position the business to create long-term equity value. We look forward to continue working with them.” |